Montierre
Client
Services
Industry
Year
The core challenge was balancing heritage and modernity. While Montierre’s founders envisioned a classic luxury brand rooted in nature, they also wanted it to feel relevant to younger, affluent audiences who expect refined simplicity and design clarity.
At the same time, we had to avoid cliché visuals often found in traditional golf branding—overused serif fonts, emblems, and heritage crests. Instead, the goal was to build a distinctive identity that elevated the Montierre experience without shouting, and that could expand naturally across signage, apparel, packaging, and digital touchpoints.
We built Montierre’s brand around the idea of “quiet elevation”—a design language rooted in minimal elegance, natural rhythm, and visual calm. The name “Montierre” (evoking mont = mountain and a French-inspired tone of refinement) informed a poetic visual and verbal identity system.
Key brand elements included:
A bespoke logotype with soft, carved elegance—drawing from stone etchings and elevation maps
A custom emblem inspired by moonlight over a ridge—used sparingly across packaging and merch
Neutral, earthy color palette with bronze-gold accents
Grid-based layouts that echo golf’s structure and natural horizon lines
Serif + sans typographic pairing for modern heritage tone
Messaging tone: reserved, refined, nature-connected
The brand launched with glowing reception across digital and physical touchpoints—helping the Montierre team attract international partners, secure press coverage in premium lifestyle publications, and begin pre-booking exclusive memberships. The flexible visual system also translated beautifully across apparel lines, course signage, and digital guest experiences.
Key outcomes:
+230% increase in investor deck engagement after rebrand
120+ early memberships pre-booked within the first 60 days
4 international hospitality partnerships secured post-launch
Featured in 2 premium lifestyle publications within the first quarter
"Daren guided us through every step, from brand strategy to final design assets. Everything was on time, on point, and on brand"
