Omnic
Client
Services
Industry
Year
Omnic was entering a highly competitive market, saturated with legacy audio brands that dominate both retail and digital space. To succeed, it needed more than just high-end hardware — it had to tell a compelling story through its branding. The challenge was to create a unique identity that stood out visually while maintaining the minimalist, refined tone that aligned with OMNIC’s product philosophy.
Additionally, the brand needed to visually communicate the precision and craftsmanship of its audio technology without resorting to loud, gimmicky design cues. Striking the right balance between premium appeal and everyday approachability was critical — OMNIC had to feel aspirational but still human, modern but not cold.
To build a brand that embodied Omnic's core values — pure, precise, and human — we crafted a visual language that balanced technical elegance with warmth and restraint. The design system focused on highlighting the product without overwhelming it, allowing the engineering excellence to speak through thoughtful, minimal design.
Developed a custom wordmark with geometric refinement inspired by the product’s industrial form
Built a monochrome visual palette to emphasize clarity and premium feel
Designed a responsive icon and type system for web and packaging
Created packaging with soft-touch textures and embossed branding to elevate unboxing
Directed editorial photography that pairs the headphones with tactile, lifestyle elements
Delivered a web UI kit and launch visuals optimized for both desktop and mobile platforms
OMNIC launched with an immediate buzz, quickly positioning itself as a design-first audio brand. Within the first three months:
Web traffic exceeded projections by 240% following the visual campaign rollout.
Direct-to-consumer pre-orders sold out in 12 days.
The identity system has since been extended to retail environments and mobile platforms, maintaining a seamless brand experience across touchpoints.
The result is a brand that doesn’t just sound good — it feels right.
"Daren understood exactly what Omnic stood for. The result was a brand that feels premium, focused, and true to our product.”
