Realis
Client
Services
Industry
Year
Realis entered a saturated market filled with cold, hyper-technical VR branding. Most competitors leaned into sharp-edged futurism or gaming-heavy aesthetics, which often excluded broader audiences drawn to creativity, lifestyle, or wellness. The key challenge was to craft a brand that felt human, immersive, and emotionally rich—positioning Realis as a doorway to meaningful, real-feeling experiences rather than just another piece of hardware.
On top of that, the product was still in early-stage development, with no finished prototypes or visuals. This created several layered challenges:
Establish trust without a product – The brand had to speak confidently despite the absence of demos.
Appeal to multiple use cases – From gaming to meditation to creative tools, the identity needed to remain versatile.
Differentiate from competitors visually and emotionally – Without falling into overused sci-fi tropes.
Spark curiosity and belief – Enough to engage early investors, collaborators, and future users.
I developed a brand identity that blends clarity with mystery—designed to hint at what’s possible without over-explaining. The name “Realis” was retained and visually elevated through a system focused on elegance, light, and dimensionality.
Key components included:
A custom logotype with modular, futuristic curves
A symbol inspired by refracted light and spatial depth
A gradient-driven color system blending violet, deep blue, and neon accents
Typographic system using modern sans and soft geometric forms
Brand messaging structure focused on emotion, immersion, and future-facing clarity
The identity system gave the Realis team a visual foundation to raise early investor interest, attract collaborators, and begin marketing before product launch. Across pitch decks, early UI concepts, and teaser campaigns, the brand provided a confident, elevated presence—standing apart from the typical VR aesthetic.
“The branding work captured the soul of our business. Every detail felt intentional and true to our voice"
